How do I split traffic?

You can use traffic splitting to specify a percentage distribution of traffic between two or more destination URLs. It is also a technique used to verify the conversion efficiency of two or more versions of the same landing page (if you are interested in A/B split testing, read this article).

Our engine offers traffic splitting through the "Smart Balancer" option of the tracking links.

It is a link rotator that allows you to route visitors to different destination URLs by using specific rules. Available rules are:

1. sequential: on each visits, it redirects visitors to the next (defined) destination URL,
2. weighted: with this setting you can allocate (percentage) how much traffic goes to each destination URL,
3. weighted with memory: similar to weighted, but a return user is redirected to the page he/she was redirected to on the first visit (it uses cookies),
4. random: it redirects randomly to a defined destination URL,
5. random with memory: similar to random, but a return user is redirected to the page he/she was redirected to on the first visit  (it uses cookies),
6. switching over:  it redirects each visitor starting from the first (defined) destination URL. If the visitor returns, he/she will redirected to the next (defined) destination URL.